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| Journal of Consumer Research Published by: Oxford University Press Subject: Business And Economics - Marketing And Purchasing Language: English Published: 1974 ISSN: 0093-5301, 1537-5277 Available at 30 Universities. | |||
| Marketing Science Published by: Providence, Institute for Operations Research and the Management Sciences (I N F O R M S) (United States of America) Subject: Business And Economics - Marketing And Purchasing Language: English Published: 1982 ISSN: 0732-2399 Available at 13 Universities. | |||